If you’ve been following along with all our content around 2020 holiday marketing planning (which you should be!) you’ll be familiar with our posts about recapping your 2019 holiday campaign, reviewing your budget, and performing a Q1 year-over year comparison. As a quick recap, we discussed: How to perform a recap of your goals and overall strategy for the 2019 holiday. This includes constructing a scorecard for understanding of how much you spent, where it was spent, how each dollar
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Ecommerce in 2020: Google Shopping & Facebook Shops
Ecommerce has been growing for years, becoming the norm for many consumers as we get more comfortable shopping from our phones, laptops, and tablets. How has 2020 in all it’s myriad new developments impacted what you as an ecommerce store should be doing to sell your products? According to eMarketer, ecommerce revenue in the US is expected to grow by 18% this year, standing in stark comparison to the now expected decline of 10.5% in total retail revenue. In other words, now is the time to build
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Google Local Services Ads FAQ
Our Google Local Services ads FAQ is designed to answer some of the most common questions we encounter. For an intro to LSA’s you may also want to review our earlier blog post on this topic. What Are Local Services Ads? Local Services Ads in Google are an innovation introduced in 2018 to allow service providers with a localized area of operations to more easily get in front of their target customers when they’re needed. Instead of requiring campaigns and keywords Google will have you
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Holiday Marketing 2020 Part Three – YoY Q1 Comparison
Part Three: YoY Q1 Comparison If you’ve been following along with our holiday marketing 2020 series you’ve seen us dig into recapping your 2019 performance while it’s fresh, and performing a budget analysis. Today, we’re extending this analysis of your holiday marketing effort to a Q1 year-over-year comparison. When we look at Q1 business figures in 2020 do we see an overall lift when compared to the previous year? The goal here is to establish what total impact there may have been from the
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How Can We Take SEO Next-Level? Part Three – FAQ Search Results
What do we mean by next-level? We start by identifying specific, advanced tactics to use in order to gain an edge over your competitors. These are not required actions in some cases, but once you have built a great foundation of content and technical SEO implementation these should be on your to-do list. Last time we touched on the “People Also Ask” box, in this article we’ll look at the FAQ search results available in Google searches. What are FAQ search results? FAQ search results are
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4 Marketing Activities To Focus On During COVID-19
TL:DR Version This may not be the right time for everyone to pump money into large marketing projects, but there are things you can do during COVID-19 that will help you grow your business over the long haul. Read the full post below for more details. Here is the quick version: Customer Personas: Review your existing customer persona documentation and see if it’s still accurate or should be updated.Conversion Optimization: Identify leaks on your site where users are falling through instead
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How Can We Take SEO Next-Level? Part Two – “People Also Ask” Box
What do we mean by next-level? We start by identifying specific, advanced, tactics to use in order to gain an edge over your competitors. These are not required actions in some cases, but once you have built a great foundation of content and technical SEO implementation these should be on your to-do list. Last time we touched on featured snippets, in this article we’ll look at the “People Also Ask” box available in Google searches. What is a "People Also Ask" box? People also ask boxes
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Holiday Marketing 2020 Part Two – 2019 Budget Analysis
Part Two: Planning Your 2020 Holiday Marketing Budget In our first post about preparing for the 2020 holiday season we discussed how to take a serious look back at what worked (and didn’t) about your 2019 holiday marketing and participating in a team-wide campaign teardown. We covered how to recap performance and spend metrics as part of your review and discussed the following budget questions: How much did you budget? How much did you actually spend? How many days, if
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Where Are My Google My Business Reviews?
How many times have you heard this in the past few weeks? “The COVID-19 crisis is affecting everyone and everything.” Well, even Google is no exception. In an effort to reduce the number of employees in their offices, Google has decided to temporarily suspend several of its features. Suspended features include a lot of user-generated content, including Google My Business reviews and Q&As. Until further notice, Google will not be publishing or reviewing GMB reviews, review responses,
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Should I Pause My Ads? Best Practices During COVID-19
Before reading any further, if you haven’t signed up yet please visit https://www.facebook.com/business/boost/grants to sign up for updates on the Facebook Ads Small Business grant program. Facebook is taking steps to offer help to SMB’s who need to be cost-conscious right now but are having to balance the need to advertise and keep leads coming in - a pretty great opportunity you need to look into. Google is also planning on giving SMB’s who have been active advertisers since the beginning
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