What is data privacy? Data privacy is a more complex issue than you might expect - while most of us have a general idea of the concept, trying to actually define what it means is another thing entirely. According to Lifelock (their entire business is protecting people’s identities/information so they should be a good source) “Data privacy relates to how a piece of information—or data—should be handled based on its relative importance. For instance, you likely wouldn’t mind sharing your name
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What Is Google Local Services Ads?
What is GLS? According to Google, “Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, so you can keep your calendar full.” Google Local Service (GLS, sometimes referred to as LSA) ads are a relatively new addition to the Google marketing environment that allow service providers to easily advertise against relevant searches without having to perform keyword research, write ads, or conduct extensive
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Pest Control Digital Marketing Musts
In the hyper competitive world of home service lead generation, it's important to make sure you're doing everything you can to stand out as a pest control company. We can help you squash the competition and stake your claim as the go to pest control company in your area. Have a Strong Online Presence In general, having a strong online presence is key. A place where customers can learn more about you and the services you offer, and easily find your contact information is absolutely
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Essentials for Self-Storage Digital Marketing Success
Making meaningful connections with your potential customers can be challenging. Take a look at some of these quick tips to help get your self storage digital marketing efforts back on track and kick off Q2. Be Mobile Mobile optimization is one of if not the most crucial elements of successful digital marketing. A potential self-storage customer might find themselves moving to a new city, preparing to move out of an old city, or simply always on the go. It only seems right
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Law Firm Web Development: How To Attract The Talent & Clients You Deserve
Nothing like a first impression! Be sure you're putting your best foot forward when it comes to web presence and optimization. We're pros at getting it right. Challenge Accepted We understand how rules of professional responsibility play into the overall scheme of digitally portraying your firm. Staying ethical but attracting new business and keeping a certain image is a tough balance to strike. It's important to have a website that highlights the firm's strengths, inspires
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5 Digital Marketing Tips For RV Dealers
An RV is a massive investment for most people. You can bet they're seriously price shopping and looking for any and every deal out there. Here are some tips and tricks that can help you close some deals and steal opportunities from your competition. 1.Follow Your Lead All The Way Through The Sales Cycle With leads coming at you from every direction, it’s easy to let some slip through the cracks. You want to be able to really follow an inbound lead all the way through your sales
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Keys To Urgent Care Digital Marketing Success
Let US help YOU be there for your patients when they need you most. It's a game of being in the right place at the right place at the right time and we love to play. Be Highly Targeted and Data Focused. Get Found When It Matters Most. Lower your bounce rates and drive both clicks and conversions by implementing a tactical Paid Search plan. At Gruen, we employ a number of in-house paid search experts who work very closely with content creators and SEOs to win click-through
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WordPress’s new Guttenberg: What you need to Know
A major Wordpress update has been shaking things up in the world of web dev. The update that has been rolling out since the beginning of the year will change the way users interact with the platform. This update is intended to make editing and adding content to web pages easier and less intimidating. Gutenberg allows users to create sections of content (or blocks) without the use of coding or heavy development hours. The idea sounds simple enough, provide ease of access for even the
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How to Write Digital Copy That Isn’t Boring
The internet has a massive amount of copy on it. In fact, between websites, blogs, and (of course) the endless tweeting, there’s more copy being added to the internet every second than you could read in a lifetime. Believe it or not, that’s actually good news for anyone trying to write digital copy that stands out. As we’re sure you’re aware: most internet copy is BORING. It’s feels like websites know their audience is only skimming their copy, so they write like it. The fact that there’s so
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The Voice Search Revolution: 4 SEO Tips to Help your Website Rank
“Hey Google, how can I optimize my website for Voice Search?” These 4 tips are a great way for digital marketers to help their websites show up as a top result for searches done on a virtual assistant or smart speaker. Before we dive into these tips, let’s look at why optimizing your website for voice search is so important. The use of these devices, such as Apple’s Siri, Amazon’s Alexa, and the Google Home is extremely popular. 1 in 6 Americans own a smart speaker - that is around 39
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