Leveraging video in advertising is one of the best marketing plays you can make, and it is effective in building your customer base in the short-term and long-term. 80% of millenials initially turn to video when making a purchase decision, and 70% turn to video post-purchase when considering an additional purchase from the same company. Interacting with your current and potential customers via video is an important and valuable strategy--provided that the execution is right. We at
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Adwords’ New Three-Headline Responsive Ads Allows New Optimization Techniques
Google Adwords recently made significant changes in the headlines and description capabilities that you or your agency can use in designing ad text. Here, we’ll walk you through the changes, and show you some of the techniques that we have been testing and found success with. First, the title text now allows for three headlines and 90 total characters. This is a 50% increase from the previous two-headline, 60-character extended text ad of the standard extended text ad tool that has
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Advertising On Quora: When prospective customers have questions, are you answering?
Quora offers unique targeting methods by topic and persona at a competitive price. See how it stacks up to Facebook, Adwords, and other platforms, and our insights on taking advantage of everything that it has to offer below.
First, What is Quora?
Quora is a question-and-answer site with over 200 million unique monthly visitors looking for advice and tips. It combines the search abilities of a search engine with the news feed and “follow” capabilities of a social network.
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3 Tips to Tell Your Brand Story in 2018
You’ve heard the buzzword “brand story” before. You’ve seen the internet call brand storytelling “a skill that every business building a powerful and lasting brand should master.” If you’re here, you’ve probably heard us extolling the virtues of the brand story. But what is a brand story, exactly? What makes it so important? Most importantly: how can you tell your brand story effectively? We’re glad you asked! Simply put: a brand story is the story of your company. It’s where you came from,
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3 Tips for Implementing A Successful SEO Program
Over the past few years I have seen a major shift in the organic search space. The first major development occurred when Google started shaping search algorithms in an attempt to better understand user intent, which correlated to a change in the way pages were ranked (think Panda, and Penguin) which then correlated to a shift in the way users engage with search results (think Google Carousel and Knowledge Graph). Google has continued its efforts to better enhance user intent by
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What To Do When your Google MyBusiness Photos Contain a Photograph That You’d Like to Eliminate
Because Google allows just about anyone to post photographs of businesses on MyBusiness listings, businesses often run into the common problem of finding unflattering, irrelevant, or inflammatory photos when Googling their own establishment. Unfortunately this is a common headache among business owners, as Google's policy favors consumers to post basically whatever picture they like so long as it doesn't violate one of Google's acutely defined parameters. In this
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Facebook Under Siege: A Digital Agency’s Take
It’s been an interesting several months for Facebook. The social media giant has come under fire amidst news of privacy, data usage, and its role in global society. Recently, Facebook has weathered scrutiny over its role, if any, in playing host to Russian attempts at 2016 election interference. Additionally, the announcement was made that Facebook wanted to prioritize meaningful social interaction in News Feed posts, perhaps to the detriment of brands and businesses. Even more
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Google Penalties: Avoiding the Usual Suspects
Nobody wants to end up in the Google jail cell, but even the best laid plans of mice and men often go astray. So, in the interest of putting all the cards on the table, lets take a closer look at the two primary forms of penalties that can effect a site as well as a few SEO tactics that are considered to be in direct violation of Google's Webmaster Tools Guidelines. 1. Algorithmic Penalty: These penalties are a result of an update to Google’s algorithm and not one Google itself handed out.
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Facebook’s Algorithm Change Effects Business Pages: Here’s How to Get Around It
Facebook’s latest algorithm change in January had many thinking that organic reach on the platform was officially dead. The closing of LittleThings, a brand with more than 12 million followers on Facebook, has resurrected this fear. Here's what you should know about the change, and how to pivot your strategies to find success with the platform.
Going Back to its Roots
Mark Zuckerberg started 2018 with the lofty goal of "fixing" Facebook. It comes as no surprise, then, that Facebook announced
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Structuring a High-Return PPC Account by Understanding the Customer’s Intention
The first and possibly most important step of any paid search program is to define and understand your customer. It’s not only critical that you understand their demographic information, but it’s equally important to understand their online purchasing process and what search terms they use during that process. This understanding of a customer’s intent can lead to creative ways of managing a paid program or can influence how you establish the program’s structure. For instance, more
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