OTT & Facebook Cross-Channel Marketing Creating cross-channel marketing campaigns that add up to more than just the sum of their parts is a challenge. Starting with two channels with complementary messaging can be an effective way to start. In our experience, using two platforms together, such as Facebook and OTT can lead to incredible results when done properly. What is OTT? OTT stands for Over-The-Top and refers to streaming TV over the internet. For example viewing ESPN+ via the app on
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Zero-Click Searches
TL:DR Version: Zero-click search refers to when a user gets the answer or information they searched for directly on a search engine result page (SERP) without having to click on anything. In 2019 we saw a rise in the number of these types of searches. According to Search Engine Land that number is now over 50%. It pays to develop strategies for search with that in mind. The Rise of Zero-Click Searches Search is a constantly changing entity. As we’ve seen already in 2020 with January’s
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Bing Expands Visual Search
TL:DR Version: Bing will be rolling out a feature that lets Windows users quickly upload a screenshot and search for similar images. This means a new potential touch point for e-commerce searches. How stores can optimize to appear in Bing Visual Search is TBD but it should be monitored. Bing Launches Visual Search in the US The great people at Search Engine Land reported on this fun development out of Microsoft. It's helpful to get some info from the source itself and see what
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Can You Advertise on TikTok?
TL:DR Version TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers. Longer: Prepping For Promoting Your Brand On TikTok TikTok is the new “It” social platform that businesses and grown ups are ignoring. TikTok is #7 on the list of most downloaded apps of the last decade, even though it’s only been around for just under 2 years. Remember when Instagram
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3 Key Questions To Ask An Agency About Reporting
Quality data and reporting, everybody wants it - but what’s the big fuss all about? If you’re hiring an agency or are already working with one, consider that every agency handles reporting on campaign performance differently. Some use PowerPoint to tell a story, some use visualization tools, still others send you a big ol’ Excel file (hopefully formatted and jazzed up a bit). Reporting isn’t necessarily one of the main topics most people searching for a new agency dig into deeply, but consider
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Our Predictions for 2020
It’s a challenge for every marketer to keep up with our rapidly evolving industry. To do our best work, we also try to anticipate and prepare for changes that will affect us in the months and years ahead. We took a look into our crystal ball and came up with a few of our predictions for the digital marketing industry in 2020 that we believe will have an impact. Automation and machine learning will be responsible for a growing share of the ad management process for all marketers. As
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B2B Lead Generation: How To Use LinkedIn
LinkedIn Advertising is either one of the last channels you think about or the first depending on your industry and target audience. Within the marketing world it can be a polarizing platform. It has the potential for high intent audiences but also very high CPMs and variance in usage when compared to other social platforms. Deciding just what to do with LinkedIn for B2B lead generation can be a challenge. LinkedIn has over 630M users worldwide. Most B2B marketers agree it is a great place to
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SEO and Ecommerce Platforms
So you’ve got an awesome ecommerce store and you’re looking for ways to increase your organic traffic - you’re in a good place for that! Not all ecommerce platforms are created equally - for example, hosted & self-hosted platforms offer MUCH different experiences in terms of customization. So what do you need to know about SEO and Ecommerce? Is Hosted Better Than Self-Hosted? First let’s clarify the difference between these common options. Hosted platforms like BigCommerce &
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Growing A Subscription Ecommerce Business
Running a subscription based ecommerce store isn’t an easy task. Getting your business up and running was likely an adventure, but now you’re ready to take the next step. Scaling a business can be as challenging as starting that business, but we’re going to help run through some of the ways you can make the process less painful and facilitate hitting that next milestone in revenue for your subscription store. Let’s do it! How Do You Know If You Need To Change Store Platforms? When
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Scaling Your Ecommerce Store
Getting Ready To Grow From $200k/Year to $1MM+/Year Your ecommerce store started out small, but has gained some serious momentum. You’ve reached a point of fairly predictable monthly revenue and feel primed to expand your business and try to make it something bigger - but from a marketing perspective how do you fuel that growth? Is it even achievable? Ignoring product and vertical factors, we’re going to explore the marketing components required to hit your next revenue milestones. These
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