TL:DR Version TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers. Longer: Prepping For Promoting Your Brand On TikTok TikTok is the new “It” social platform that businesses and grown ups are ignoring. TikTok is #7 on the list of most downloaded apps of the last decade, even though it’s only been around for just under 2 years. Remember when Instagram
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3 Key Questions To Ask An Agency About Reporting
Quality data and reporting, everybody wants it - but what’s the big fuss all about? If you’re hiring an agency or are already working with one, consider that every agency handles reporting on campaign performance differently. Some use PowerPoint to tell a story, some use visualization tools, still others send you a big ol’ Excel file (hopefully formatted and jazzed up a bit). Reporting isn’t necessarily one of the main topics most people searching for a new agency dig into deeply, but consider
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Our Predictions for 2020
It’s a challenge for every marketer to keep up with our rapidly evolving industry. To do our best work, we also try to anticipate and prepare for changes that will affect us in the months and years ahead. We took a look into our crystal ball and came up with a few of our predictions for the digital marketing industry in 2020 that we believe will have an impact. Automation and machine learning will be responsible for a growing share of the ad management process for all marketers. As
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B2B Lead Generation: How To Use LinkedIn
LinkedIn Advertising is either one of the last channels you think about or the first depending on your industry and target audience. Within the marketing world it can be a polarizing platform. It has the potential for high intent audiences but also very high CPMs and variance in usage when compared to other social platforms. Deciding just what to do with LinkedIn for B2B lead generation can be a challenge. LinkedIn has over 630M users worldwide. Most B2B marketers agree it is a great place to
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SEO and Ecommerce Platforms
So you’ve got an awesome ecommerce store and you’re looking for ways to increase your organic traffic - you’re in a good place for that! Not all ecommerce platforms are created equally - for example, hosted & self-hosted platforms offer MUCH different experiences in terms of customization. So what do you need to know about SEO and Ecommerce? Is Hosted Better Than Self-Hosted? First let’s clarify the difference between these common options. Hosted platforms like BigCommerce &
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Growing A Subscription Ecommerce Business
Running a subscription based ecommerce store isn’t an easy task. Getting your business up and running was likely an adventure, but now you’re ready to take the next step. Scaling a business can be as challenging as starting that business, but we’re going to help run through some of the ways you can make the process less painful and facilitate hitting that next milestone in revenue for your subscription store. Let’s do it! How Do You Know If You Need To Change Store Platforms? When
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Scaling Your Ecommerce Store
Getting Ready To Grow From $200k/Year to $1MM+/Year Your ecommerce store started out small, but has gained some serious momentum. You’ve reached a point of fairly predictable monthly revenue and feel primed to expand your business and try to make it something bigger - but from a marketing perspective how do you fuel that growth? Is it even achievable? Ignoring product and vertical factors, we’re going to explore the marketing components required to hit your next revenue milestones. These
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Starting Your First Ecommerce Store
Your Base For Business Growth Whether you’re taking an existing brick and mortar store online or starting a new ecommerce store from scratch, challenges abound. You’re going to have to put in a lot of time, energy, and thought to make this work - it’s not all bad though! Along the way you can find partners and resources to help make it easier through helpful guides and reviews or a longer-term partnership with agencies like Gruen where we take some of the burden off you. So, how can we help
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What Is Data Privacy and What Does It Mean For My Business?
What is data privacy? Data privacy is a more complex issue than you might expect - while most of us have a general idea of the concept, trying to actually define what it means is another thing entirely. According to Lifelock (their entire business is protecting people’s identities/information so they should be a good source) “Data privacy relates to how a piece of information—or data—should be handled based on its relative importance. For instance, you likely wouldn’t mind sharing your name
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What Is Google Local Services Ads?
What is GLS? According to Google, “Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, so you can keep your calendar full.” Google Local Service (GLS, sometimes referred to as LSA) ads are a relatively new addition to the Google marketing environment that allow service providers to easily advertise against relevant searches without having to perform keyword research, write ads, or conduct extensive
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