Gruen Digital Marketing Agency

Minneapolis, Minnesota

952-935-3900Talk to Us

Blog Category

Commentary

Home / Archives for Commentary
Comic Book Virtual Reality Goggles

Tech Trends

Commentary Digital Marketing

The year “2017” looks more like something you’d see in the opening crawl of an 80’s sci-fi movie than the actual year, doesn’t it? The future is now, and nothing could illustrate that fact better than this year’s most mind-boggling, exciting, thought-provoking trends in technology. Here are a few of the technological projects you can expect to see in headlines for the rest of this year. Dreaming of Electric Sheep We should probably start looking for a young John Connor, because prominent
READ ARTICLE

By Harry Mackin

gruen agency employees in meeting

Gruen Agency: One of 2016’s Best Companies to Work For

Advertising Commentary Content Marketing Digital Marketing Digital Marketing News Local Search Paid Search SEO SEO Strategy Social Media Web Development

When Kim Holen first arrived at Gruen Agency nearly seven years ago, it was still very much a classic Yellow Pages agency on the cusp of transitioning into the realm of digital marketing. The general manager has since witnessed a complete metamorphosis — not only in the way the business functions, but in how it’s structured. She’s a gatekeeper, finding the people that fill the bright office overlooking Minneapolis’ skyline. Those people were humbled to learn last month that their employer
READ ARTICLE

By Gruen Agency

draftkings devices

The DraftKings Dilemma: A Legal Case for Responsible SEO

Commentary SEO

Have you seen a commercial for DraftKings or FanDuel? The better question might be, how long has it been since you saw a commercial for DraftKings or FanDuel? The two hottest daily fantasy sports sites spent a combined $206 million on television ads alone between January 1 and October 5, 2015. For consumers and sports fans, DraftKings and FanDuel are practically inescapable. But with a meteoric rise in renown has come increased scrutiny, shining a spotlight on the need for responsible
READ ARTICLE

By Gruen Agency

startup weekend messina

Gruen Agency Sponsors Ideas and Innovation at Startup Weekend Messina

Commentary Digital Marketing

The entrepreneurial spirit is alive and well. Last year, nearly 530,000 new businesses were started each month, and when all was said and done, 2014 represented the biggest year-over-year increase in startups in 20 years. That doesn't mean today's entrepreneurs don't face sincere, imposing challenges. With greater volume comes greater competition in a space already hotly contested. With mentors, resources, investors, and partnerships all on the line and demanding attention, it can be difficult
READ ARTICLE

By Gruen Agency

Two Ways Facebook’s ‘Dislike’ Button Could Impact Brands (And One Way It Won’t)

Two Ways Facebook’s ‘Dislike’ Button Could Impact Brands (And One Way It Won’t)

Advertising Commentary Digital Marketing Digital Marketing News Social Media

One of the longest-running requests for Facebook is the “Dislike” button, a hypothetical counterpoint to the iconic “Like” button that would allow users to express their disagreement or discontent with a post. For the entirety of Facebook’s mainstream history, disapproval or dissatisfaction could only be expressed in comments or as an addendum while sharing the offending post. Facebook’s reasoning has been well-intentioned: negativity looks and feels very different to the receiver than it does
READ ARTICLE

By Gruen Agency

trevor noah

Our Take: Comedy Central’s Clever Use of Google AdWords for Trevor Noah’s ‘Daily Show’

Advertising Commentary Digital Marketing Paid Search

Comedy Central's "The Daily Show" has been entertaining the nation with political satire and commentary for just shy of 20 years. On Monday, September 28, South African comedian Trevor Noah steps behind the desk that Jon Stewart built. And in a digital world where content is king, Stewart--the eviscerator, exposer, and destroyer--was an undisputed king of content. So how do you hype an audience that fell head over heels in love with Stewart for a relative newcomer who could change the format or
READ ARTICLE

By Gruen Agency

gmail app

Gmail Sponsored Promotions Give Incredible Value to Advertisers, But Not for Long

Advertising Commentary Digital Marketing Paid Search

For advertisers and digital marketers in the know, Gmail Sponsored Promotions (GSP) have become a favorite for cost-effective lead generation and brand awareness since the private beta kicked off a couple years ago. The big boon here is how GSP approaches native advertising, matching the form and function of the associated platform. That platform is Gmail inboxes--specifically, beneath the Promotions tab. Appropriately, GSP ad units look and behave like the emails beneath them, right down to
READ ARTICLE

By Gruen Agency

facebook on iphone screen next to headphones and coffee

5 Insider Tips for Facebook Advertising, from Facebook Itself

Commentary Digital Marketing Social Media

40 million small businesses are on Facebook, but only 2 million of them are using Facebook’s built-in advertising. If you’re a social media marketer with experience in Facebook for Business, you’ve probably enjoyed the rich spoils of this relatively unexplored territory. Clickthrough rates are high, cost-per-conversion is outperforming paid search advertising (in places, several times over), and Facebook’s familiar aesthetic allows for compelling ad copy and images to act in concert. The
READ ARTICLE

By Gruen Agency

A business listed on Google Maps

Three Google I/O 2015 Announcements that Could Impact Your Business

Commentary Local Search SEO SEO Strategy

Since 2008, Google has used its annual I/O conference to give software developers, engineers, and other tech-oriented folks a glimpse at the near and distant futures of Google products, services, and technologies. Recent years have been the debut stage for everything from Google Glass to Google Cardboard, with dozens of developments in-between. Yesterday's I/O 2015 keynote placed a great emphasis on Android and how Google's smartphone OS will be optimized and reinvented in the months and years
READ ARTICLE

By Bruce Gruen

A business discussion

What Google’s Art, Copy & Code Team Can Teach Us About an Advertising Revolution

Commentary Digital Marketing Paid Search Social Media

A revolution in advertising is taking place. It might not surprise you to hear Google is at the forefront. Google’s Art, Copy & Code team intrigued us after attending a Minnesota Interactive Marketing Association (MIMA) event held in our very own building, the International Market Square. We thank Google’s Vikram Tank (@vikramtank) for providing an illuminating picture into what's next for advertising. There are some takeaways about the future of advertising we’d like to share with you, but
READ ARTICLE

By Gruen Agency

Next Page »

Advertising

Commentary

Content Marketing

Digital Marketing

Digital Marketing News

Local Search

Paid Search

SEO

SEO Strategy

Social Media

Uncategorized

Video Production

Web Development

Main CTA Header goes here

Contact Us
2016 Top 100 Best Companies To Work For
Gruen Digital Marketing

DESIGNERS GUILD BUILDING

401 North 3rd Street 560
Minneapolis, MN 55401

952-935-3900

EXTRAS

  • Services
  • Careers
  • Privacy Policy
Bring To Top

get found.

  • Agency
  • Team
  • Services
  • Work
  • Awards
  • Blog
  • Careers
  • Contact