The internet has a massive amount of copy on it. In fact, between websites, blogs, and (of course) the endless tweeting, there’s more copy being added to the internet every second than you could read in a lifetime. Believe it or not, that’s actually good news for anyone trying to write digital copy that stands out. As we’re sure you’re aware: most internet copy is BORING. It’s feels like websites know their audience is only skimming their copy, so they write like it. The fact that there’s so
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The Voice Search Revolution: 4 SEO Tips to Help your Website Rank
“Hey Google, how can I optimize my website for Voice Search?” These 4 tips are a great way for digital marketers to help their websites show up as a top result for searches done on a virtual assistant or smart speaker. Before we dive into these tips, let’s look at why optimizing your website for voice search is so important. The use of these devices, such as Apple’s Siri, Amazon’s Alexa, and the Google Home is extremely popular. 1 in 6 Americans own a smart speaker - that is around 39
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Google Penalties: Avoiding the Usual Suspects
Nobody wants to end up in the Google jail cell, but even the best laid plans of mice and men often go astray. So, in the interest of putting all the cards on the table, lets take a closer look at the two primary forms of penalties that can effect a site as well as a few SEO tactics that are considered to be in direct violation of Google's Webmaster Tools Guidelines. 1. Algorithmic Penalty: These penalties are a result of an update to Google’s algorithm and not one Google itself handed out.
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Structuring a High-Return PPC Account by Understanding the Customer’s Intention
The first and possibly most important step of any paid search program is to define and understand your customer. It’s not only critical that you understand their demographic information, but it’s equally important to understand their online purchasing process and what search terms they use during that process. This understanding of a customer’s intent can lead to creative ways of managing a paid program or can influence how you establish the program’s structure. For instance, more
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SEO for Attorneys: 5 Tips to Increase Leads
As an attorney, you know that becoming an expert in your field takes your most valuable resource: time. This is why efforts to get clients need to make efficient use of it. As 96% of people seeking legal advice use a search engine, and 74% of consumers visit a law firm's website to take action, focusing efforts on search engine results is a must. Here are the essential implementations to focus on.
Source: National Law Review 1. Use Local Keywords If your practice is local, use
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Digital Marketing your Catering and Food Delivery Business
Serving up delicious food with logistical precision requires incredible attention to detail. So much so, that it is easy to dedicate precious hours to daily arrangements rather than long-term business development. Nonetheless, in this piece I’ll cover the “why’s” and “how’s” of the roles that digital marketing should play in your business if you hope to retain and increase your customer base.
Why use Digital Marketing for Food Delivery Services
People turn to
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Increasing Conversions with Digital Marketing
One of the most common goals of small to medium-sized businesses are conversions, and they come in many forms. Whether a conversion for your business is an ecommerce purchase, or a lead in the form of a phone call or form submission, there are programs that can increase and track all online activities that contribute to each of these goals. Throughout our 25 years of developing strategies to increase both the quantity and quality of conversions we’ve learned a great deal about what
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Digital Marketing for Legal Services (with Facebook Visuals)
As a digital marketer who once practiced law, I often get questions from attorneys about how to best advertise on digital spaces. Digital marketing for legal services has its unique challenges that every attorney (and attorney's marketers) should be aware of. Rules of Professional Responsibility have evolved over the years to allow advertising of legal services. For most of America's history, a lawyer's best option of obtaining clients was to dedicate years to building a reputation
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How to Digital Market in Healthcare and Health Insurance Organizations
Healthcare providers and health insurance companies juggle massive amounts of information on a daily basis. Much of this information is protected under HIPAA, which creates unique digital marketing challenges and limitations. This however should not deter your organization's digital marketing efforts. A 2015 study conducted by Deloitte found significant numbers of people turn to the internet at crucial times in the prospective journey:
Over half of all consumers
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Everything You Need to Know about Yelp – Rocks Digital
In a post-Pigeon-update universe, a strong Yelp presence is an important component of a business’ online strategy. A complete Yelp page has benefits beyond Yelp – it also boosts your SEO. A Bright Local study found that 91% of consumers turn to review sites to determine if a local business is a good business. With 9 out of 10 people turning to a review site before deciding to spend money with a business, it’s important to understand how to effectively set yourself up for success. People
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