If you’ve been following along with all our content around 2020 holiday marketing planning (which you should be!) you’ll be familiar with our posts about recapping your 2019 holiday campaign, reviewing your budget, and performing a Q1 year-over year comparison. As a quick recap, we discussed: How to perform a recap of your goals and overall strategy for the 2019 holiday. This includes constructing a scorecard for understanding of how much you spent, where it was spent, how each dollar
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Ecommerce in 2020: Google Shopping & Facebook Shops
Ecommerce has been growing for years, becoming the norm for many consumers as we get more comfortable shopping from our phones, laptops, and tablets. How has 2020 in all it’s myriad new developments impacted what you as an ecommerce store should be doing to sell your products? According to eMarketer, ecommerce revenue in the US is expected to grow by 18% this year, standing in stark comparison to the now expected decline of 10.5% in total retail revenue. In other words, now is the time to build
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Holiday Marketing 2020 Part Three – YoY Q1 Comparison
Part Three: YoY Q1 Comparison If you’ve been following along with our holiday marketing 2020 series you’ve seen us dig into recapping your 2019 performance while it’s fresh, and performing a budget analysis. Today, we’re extending this analysis of your holiday marketing effort to a Q1 year-over-year comparison. When we look at Q1 business figures in 2020 do we see an overall lift when compared to the previous year? The goal here is to establish what total impact there may have been from the
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4 Marketing Activities To Focus On During COVID-19
TL:DR Version This may not be the right time for everyone to pump money into large marketing projects, but there are things you can do during COVID-19 that will help you grow your business over the long haul. Read the full post below for more details. Here is the quick version: Customer Personas: Review your existing customer persona documentation and see if it’s still accurate or should be updated.Conversion Optimization: Identify leaks on your site where users are falling through instead
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Holiday Marketing 2020 Part Two – 2019 Budget Analysis
Part Two: Planning Your 2020 Holiday Marketing Budget In our first post about preparing for the 2020 holiday season we discussed how to take a serious look back at what worked (and didn’t) about your 2019 holiday marketing and participating in a team-wide campaign teardown. We covered how to recap performance and spend metrics as part of your review and discussed the following budget questions: How much did you budget? How much did you actually spend? How many days, if
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Where Are My Google My Business Reviews?
How many times have you heard this in the past few weeks? “The COVID-19 crisis is affecting everyone and everything.” Well, even Google is no exception. In an effort to reduce the number of employees in their offices, Google has decided to temporarily suspend several of its features. Suspended features include a lot of user-generated content, including Google My Business reviews and Q&As. Until further notice, Google will not be publishing or reviewing GMB reviews, review responses,
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A Message from Gruen Agency on COVID-19
We wanted to take a moment to share what the Gruen office will look like for the next couple of weeks, and more importantly, what this means for your digital programs and business. While our team will be working from their homes to mitigate the spread of COVID-19, there will be no change in the support, service, or experience for you and your program deliverables. Our team is already optimized for and comfortable with remote work, so you won’t experience any disruption. We also remain
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Holiday Marketing Ideas for 2020
Part One: 2019 Recap For your business, and millions like it around the world, the holiday shopping season is the most important time of the year. Success can be translated into serious growth, failure can set back an entire year’s growth. There is no such thing as starting too early to plan and generate ideas for your next holiday marketing season. Let’s start today. We’ll begin by pulling together everything you need to review your 2019 holiday marketing efforts, understand what worked (and
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Should You Use Google Tag Manager?
TL:DR Version Yes, you should! If you’ve just been injecting code to your website instead of taking advantage of Google Tag Manager… What are you waiting for? GTM makes it easy to add tracking code and other pixels to your website. It also make it easier to manage AND can give you access to tracking metrics you wouldn’t have otherwise. For example, page scroll depth is trackable through GTM. Longer: Getting started with Google Tag Manager If at this point you haven’t made the decision
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Perfect Pairing: OTT & Facebook
OTT & Facebook Cross-Channel Marketing Creating cross-channel marketing campaigns that add up to more than just the sum of their parts is a challenge. Starting with two channels with complementary messaging can be an effective way to start. In our experience, using two platforms together, such as Facebook and OTT can lead to incredible results when done properly. What is OTT? OTT stands for Over-The-Top and refers to streaming TV over the internet. For example viewing ESPN+ via the app on
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