OTT & Facebook Cross-Channel Marketing Creating cross-channel marketing campaigns that add up to more than just the sum of their parts is a challenge. Starting with two channels with complementary messaging can be an effective way to start. In our experience, using two platforms together, such as Facebook and OTT can lead to incredible results when done properly. What is OTT? OTT stands for Over-The-Top and refers to streaming TV over the internet. For example viewing ESPN+ via the app on
READ ARTICLE
Can You Advertise on TikTok?
TL:DR Version TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers. Longer: Prepping For Promoting Your Brand On TikTok TikTok is the new “It” social platform that businesses and grown ups are ignoring. TikTok is #7 on the list of most downloaded apps of the last decade, even though it’s only been around for just under 2 years. Remember when Instagram
READ ARTICLE
3 Key Questions To Ask An Agency About Reporting
Quality data and reporting, everybody wants it - but what’s the big fuss all about? If you’re hiring an agency or are already working with one, consider that every agency handles reporting on campaign performance differently. Some use PowerPoint to tell a story, some use visualization tools, still others send you a big ol’ Excel file (hopefully formatted and jazzed up a bit). Reporting isn’t necessarily one of the main topics most people searching for a new agency dig into deeply, but consider
READ ARTICLE
B2B Lead Generation: How To Use LinkedIn
LinkedIn Advertising is either one of the last channels you think about or the first depending on your industry and target audience. Within the marketing world it can be a polarizing platform. It has the potential for high intent audiences but also very high CPMs and variance in usage when compared to other social platforms. Deciding just what to do with LinkedIn for B2B lead generation can be a challenge. LinkedIn has over 630M users worldwide. Most B2B marketers agree it is a great place to
READ ARTICLE
Growing A Subscription Ecommerce Business
Running a subscription based ecommerce store isn’t an easy task. Getting your business up and running was likely an adventure, but now you’re ready to take the next step. Scaling a business can be as challenging as starting that business, but we’re going to help run through some of the ways you can make the process less painful and facilitate hitting that next milestone in revenue for your subscription store. Let’s do it! How Do You Know If You Need To Change Store Platforms? When
READ ARTICLE
Scaling Your Ecommerce Store
Getting Ready To Grow From $200k/Year to $1MM+/Year Your ecommerce store started out small, but has gained some serious momentum. You’ve reached a point of fairly predictable monthly revenue and feel primed to expand your business and try to make it something bigger - but from a marketing perspective how do you fuel that growth? Is it even achievable? Ignoring product and vertical factors, we’re going to explore the marketing components required to hit your next revenue milestones. These
READ ARTICLE
What Is Google Local Services Ads?
What is GLS? According to Google, “Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, so you can keep your calendar full.” Google Local Service (GLS, sometimes referred to as LSA) ads are a relatively new addition to the Google marketing environment that allow service providers to easily advertise against relevant searches without having to perform keyword research, write ads, or conduct extensive
READ ARTICLE
Pest Control Digital Marketing Musts
In the hyper competitive world of home service lead generation, it's important to make sure you're doing everything you can to stand out as a pest control company. We can help you squash the competition and stake your claim as the go to pest control company in your area. Have a Strong Online Presence In general, having a strong online presence is key. A place where customers can learn more about you and the services you offer, and easily find your contact information is absolutely
READ ARTICLE
Essentials for Self-Storage Digital Marketing Success
Making meaningful connections with your potential customers can be challenging. Take a look at some of these quick tips to help get your self storage digital marketing efforts back on track and kick off Q2. Be Mobile Mobile optimization is one of if not the most crucial elements of successful digital marketing. A potential self-storage customer might find themselves moving to a new city, preparing to move out of an old city, or simply always on the go. It only seems right
READ ARTICLE
Law Firm Web Development: How To Attract The Talent & Clients You Deserve
Nothing like a first impression! Be sure you're putting your best foot forward when it comes to web presence and optimization. We're pros at getting it right. Challenge Accepted We understand how rules of professional responsibility play into the overall scheme of digitally portraying your firm. Staying ethical but attracting new business and keeping a certain image is a tough balance to strike. It's important to have a website that highlights the firm's strengths, inspires
READ ARTICLE
