We wanted to take a moment to share what the Gruen office will look like for the next couple of weeks, and more importantly, what this means for your digital programs and business. While our team will be working from their homes to mitigate the spread of COVID-19, there will be no change in the support, service, or experience for you and your program deliverables. Our team is already optimized for and comfortable with remote work, so you won’t experience any disruption. We also remain
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Holiday Marketing Ideas for 2020
Part One: 2019 Recap For your business, and millions like it around the world, the holiday shopping season is the most important time of the year. Success can be translated into serious growth, failure can set back an entire year’s growth. There is no such thing as starting too early to plan and generate ideas for your next holiday marketing season. Let’s start today. We’ll begin by pulling together everything you need to review your 2019 holiday marketing efforts, understand what worked (and
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Should You Use Google Tag Manager?
TL:DR Version Yes, you should! If you’ve just been injecting code to your website instead of taking advantage of Google Tag Manager… What are you waiting for? GTM makes it easy to add tracking code and other pixels to your website. It also make it easier to manage AND can give you access to tracking metrics you wouldn’t have otherwise. For example, page scroll depth is trackable through GTM. Longer: Getting started with Google Tag Manager If at this point you haven’t made the decision
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Perfect Pairing: OTT & Facebook
OTT & Facebook Cross-Channel Marketing Creating cross-channel marketing campaigns that add up to more than just the sum of their parts is a challenge. Starting with two channels with complementary messaging can be an effective way to start. In our experience, using two platforms together, such as Facebook and OTT can lead to incredible results when done properly. What is OTT? OTT stands for Over-The-Top and refers to streaming TV over the internet. For example viewing ESPN+ via the app on
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Can You Advertise on TikTok?
TL:DR Version TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers. Longer: Prepping For Promoting Your Brand On TikTok TikTok is the new “It” social platform that businesses and grown ups are ignoring. TikTok is #7 on the list of most downloaded apps of the last decade, even though it’s only been around for just under 2 years. Remember when Instagram
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3 Key Questions To Ask An Agency About Reporting
Quality data and reporting, everybody wants it - but what’s the big fuss all about? If you’re hiring an agency or are already working with one, consider that every agency handles reporting on campaign performance differently. Some use PowerPoint to tell a story, some use visualization tools, still others send you a big ol’ Excel file (hopefully formatted and jazzed up a bit). Reporting isn’t necessarily one of the main topics most people searching for a new agency dig into deeply, but consider
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B2B Lead Generation: How To Use LinkedIn
LinkedIn Advertising is either one of the last channels you think about or the first depending on your industry and target audience. Within the marketing world it can be a polarizing platform. It has the potential for high intent audiences but also very high CPMs and variance in usage when compared to other social platforms. Deciding just what to do with LinkedIn for B2B lead generation can be a challenge. LinkedIn has over 630M users worldwide. Most B2B marketers agree it is a great place to
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Growing A Subscription Ecommerce Business
Running a subscription based ecommerce store isn’t an easy task. Getting your business up and running was likely an adventure, but now you’re ready to take the next step. Scaling a business can be as challenging as starting that business, but we’re going to help run through some of the ways you can make the process less painful and facilitate hitting that next milestone in revenue for your subscription store. Let’s do it! How Do You Know If You Need To Change Store Platforms? When
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Scaling Your Ecommerce Store
Getting Ready To Grow From $200k/Year to $1MM+/Year Your ecommerce store started out small, but has gained some serious momentum. You’ve reached a point of fairly predictable monthly revenue and feel primed to expand your business and try to make it something bigger - but from a marketing perspective how do you fuel that growth? Is it even achievable? Ignoring product and vertical factors, we’re going to explore the marketing components required to hit your next revenue milestones. These
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What Is Google Local Services Ads?
What is GLS? According to Google, “Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, so you can keep your calendar full.” Google Local Service (GLS, sometimes referred to as LSA) ads are a relatively new addition to the Google marketing environment that allow service providers to easily advertise against relevant searches without having to perform keyword research, write ads, or conduct extensive
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