What is GLS? According to Google, “Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, so you can keep your calendar full.” Google Local Service (GLS, sometimes referred to as LSA) ads are a relatively new addition to the Google marketing environment that allow service providers to easily advertise against relevant searches without having to perform keyword research, write ads, or conduct extensive
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Pest Control Digital Marketing Musts
In the hyper competitive world of home service lead generation, it's important to make sure you're doing everything you can to stand out as a pest control company. We can help you squash the competition and stake your claim as the go to pest control company in your area. Have a Strong Online Presence In general, having a strong online presence is key. A place where customers can learn more about you and the services you offer, and easily find your contact information is absolutely
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Essentials for Self-Storage Digital Marketing Success
Making meaningful connections with your potential customers can be challenging. Take a look at some of these quick tips to help get your self storage digital marketing efforts back on track and kick off Q2. Be Mobile Mobile optimization is one of if not the most crucial elements of successful digital marketing. A potential self-storage customer might find themselves moving to a new city, preparing to move out of an old city, or simply always on the go. It only seems right
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5 Digital Marketing Tips For RV Dealers
An RV is a massive investment for most people. You can bet they're seriously price shopping and looking for any and every deal out there. Here are some tips and tricks that can help you close some deals and steal opportunities from your competition. 1.Follow Your Lead All The Way Through The Sales Cycle With leads coming at you from every direction, it’s easy to let some slip through the cracks. You want to be able to really follow an inbound lead all the way through your sales
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Structuring a High-Return PPC Account by Understanding the Customer’s Intention
The first and possibly most important step of any paid search program is to define and understand your customer. It’s not only critical that you understand their demographic information, but it’s equally important to understand their online purchasing process and what search terms they use during that process. This understanding of a customer’s intent can lead to creative ways of managing a paid program or can influence how you establish the program’s structure. For instance, more
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Digital Marketing your Catering and Food Delivery Business
Serving up delicious food with logistical precision requires incredible attention to detail. So much so, that it is easy to dedicate precious hours to daily arrangements rather than long-term business development. Nonetheless, in this piece I’ll cover the “why’s” and “how’s” of the roles that digital marketing should play in your business if you hope to retain and increase your customer base.
Why use Digital Marketing for Food Delivery Services
People turn to
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Big Trends Shaping the Future of Search – Rocks Digital
Search and local digital marketing are changing dramatically right in front of us. A number of big trends will have a significant impact on how consumers find businesses and make buying decisions. The changes also effect how businesses will reach consumers in the future. These include: The continuing decline of the desktop
The increasingly transactional nature of mobile
The impact of artificial intelligence
Location analytics
Virtual assistants (as well as messaging and
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Search Trends to Keep an Eye on in 2017 & Beyond
Actionable Insights from MNSearch Summit 2017
MNSearch Summit 2017 was an exciting day. The St. Paul River Centre was packed with search marketing professionals and well-known experts. Learning side-by-side from experts and with experts is always a great experience. And the best part of it all? Learning tangible items that you can take away and apply to your own company and clients. We definitely recommend attending next year, but if you missed out this year don’t worry--we’ve got the inside
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Google Home Service Ads (HSA) Rollout Proves to Be a Bitter Pill for Plumbers
Google Home Services (GHS) is a newly-developed advertising functionality that alters how search results for home service companies appear to consumers. A Home Services beta launched in San Francisco last year, and was expanded to cover Los Angeles and Philadelphia. In all likelihood, Home Services will scale nationwide by the end of 2017. While the new program will work great for Google themselves, it’s bad news not only for digital advertising agencies, but for businesses and consumers, as
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Gruen Agency: One of 2016’s Best Companies to Work For
When Kim Holen first arrived at Gruen Agency nearly seven years ago, it was still very much a classic Yellow Pages agency on the cusp of transitioning into the realm of digital marketing. The general manager has since witnessed a complete metamorphosis — not only in the way the business functions, but in how it’s structured. She’s a gatekeeper, finding the people that fill the bright office overlooking Minneapolis’ skyline. Those people were humbled to learn last month that their employer
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