The internet has a massive amount of copy on it. In fact, between websites, blogs, and (of course) the endless tweeting, there’s more copy being added to the internet every second than you could read in a lifetime. Believe it or not, that’s actually good news for anyone trying to write digital copy that stands out. As we’re sure you’re aware: most internet copy is BORING. It’s feels like websites know their audience is only skimming their copy, so they write like it. The fact that there’s so
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The Voice Search Revolution: 4 SEO Tips to Help your Website Rank
“Hey Google, how can I optimize my website for Voice Search?” These 4 tips are a great way for digital marketers to help their websites show up as a top result for searches done on a virtual assistant or smart speaker. Before we dive into these tips, let’s look at why optimizing your website for voice search is so important. The use of these devices, such as Apple’s Siri, Amazon’s Alexa, and the Google Home is extremely popular. 1 in 6 Americans own a smart speaker - that is around 39
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3 Tips for Implementing A Successful SEO Program
Over the past few years I have seen a major shift in the organic search space. The first major development occurred when Google started shaping search algorithms in an attempt to better understand user intent, which correlated to a change in the way pages were ranked (think Panda, and Penguin) which then correlated to a shift in the way users engage with search results (think Google Carousel and Knowledge Graph). Google has continued its efforts to better enhance user intent by
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What To Do When your Google MyBusiness Photos Contain a Photograph That You’d Like to Eliminate
Because Google allows just about anyone to post photographs of businesses on MyBusiness listings, businesses often run into the common problem of finding unflattering, irrelevant, or inflammatory photos when Googling their own establishment. Unfortunately this is a common headache among business owners, as Google's policy favors consumers to post basically whatever picture they like so long as it doesn't violate one of Google's acutely defined parameters. In this
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Google Penalties: Avoiding the Usual Suspects
Nobody wants to end up in the Google jail cell, but even the best laid plans of mice and men often go astray. So, in the interest of putting all the cards on the table, lets take a closer look at the two primary forms of penalties that can effect a site as well as a few SEO tactics that are considered to be in direct violation of Google's Webmaster Tools Guidelines. 1. Algorithmic Penalty: These penalties are a result of an update to Google’s algorithm and not one Google itself handed out.
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Google’s Mobile-First Indexing Will be Put in Place This Year: What You Need to Know
The anticipated change is finally arriving as users are spending more and more time on mobile devices: Google will essentially be judging the quality of your site by its mobile version. In years past, desktop was the primary choice of internet surfers. Computers and laptops made up the vast majority of preferred hardware for interacting with sites. However, mobile has steadily climbed over the years to the point where it is overtaking this majority. As a result, Google needs to ensure that
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SEO for Attorneys: 5 Tips to Increase Leads
As an attorney, you know that becoming an expert in your field takes your most valuable resource: time. This is why efforts to get clients need to make efficient use of it. As 96% of people seeking legal advice use a search engine, and 74% of consumers visit a law firm's website to take action, focusing efforts on search engine results is a must. Here are the essential implementations to focus on.
Source: National Law Review 1. Use Local Keywords If your practice is local, use
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Follow vs. No Follow Backlinks and the Benefits of Each
Building backlinks is an essential method for improving your search engine ranking. It allows Google to judge the authority of your site, much akin to character references. Over the years, Google has evolved in how it judges each individual backlink, and even parsed them out by type. Here we’ll examine the basics of backlinks to help better understand how your methods may be steered in your SEO efforts.
What They Are A backlink is an incoming hyperlink from one web page to
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5 Reasons Content Marketing is Good for SEO
New forms of content marketing are proving valuable, including virtual reality (VR), augmented reality (AR), and virtual assistants like Amazon's Alexa. This certainly does not take the focus away from other avenues such as websites, blog, videos and social, but it does add opportunities that may be more cost-effective in the months to come. No matter the medium, one of your goals of this year should be to produce fresh content, keyword purpose, backlinks and audience engagement.
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Improving SEO for Voice Search After Google’s New Release of Guidelines
Google gave us a New Year's gift this last month by providing evaluation guidelines on how the search engine analyzes voice search queries and produces results. These guidelines provide insights into how you can improve your SEO for Voice Search. This comes around the same time that Amazon reported that one of their best selling items among its Prime members of 2017 was their voice search console Alexa. This supports most industry-leaders' predictions that voice search is a large part of the
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