Nothing like a first impression! Be sure you're putting your best foot forward when it comes to web presence and optimization. We're pros at getting it right. Challenge Accepted We understand how rules of professional responsibility play into the overall scheme of digitally portraying your firm. Staying ethical but attracting new business and keeping a certain image is a tough balance to strike. It's important to have a website that highlights the firm's strengths, inspires
READ ARTICLE
Keys To Urgent Care Digital Marketing Success
Let US help YOU be there for your patients when they need you most. It's a game of being in the right place at the right place at the right time and we love to play. Be Highly Targeted and Data Focused. Get Found When It Matters Most. Lower your bounce rates and drive both clicks and conversions by implementing a tactical Paid Search plan. At Gruen, we employ a number of in-house paid search experts who work very closely with content creators and SEOs to win click-through
READ ARTICLE
WordPress’s new Guttenberg: What you need to Know
A major Wordpress update has been shaking things up in the world of web dev. The update that has been rolling out since the beginning of the year will change the way users interact with the platform. This update is intended to make editing and adding content to web pages easier and less intimidating. Gutenberg allows users to create sections of content (or blocks) without the use of coding or heavy development hours. The idea sounds simple enough, provide ease of access for even the
READ ARTICLE
Google Penalties: Avoiding the Usual Suspects
Nobody wants to end up in the Google jail cell, but even the best laid plans of mice and men often go astray. So, in the interest of putting all the cards on the table, lets take a closer look at the two primary forms of penalties that can effect a site as well as a few SEO tactics that are considered to be in direct violation of Google's Webmaster Tools Guidelines. 1. Algorithmic Penalty: These penalties are a result of an update to Google’s algorithm and not one Google itself handed out.
READ ARTICLE
Google’s Mobile-First Indexing Will be Put in Place This Year: What You Need to Know
The anticipated change is finally arriving as users are spending more and more time on mobile devices: Google will essentially be judging the quality of your site by its mobile version. In years past, desktop was the primary choice of internet surfers. Computers and laptops made up the vast majority of preferred hardware for interacting with sites. However, mobile has steadily climbed over the years to the point where it is overtaking this majority. As a result, Google needs to ensure that
READ ARTICLE
Unsecure Websites Will Lose Ranking: Why HTTPS Websites Are Important
HTTPS website are more secure and rank higher in search engine results pages. As stories about the latest security breach, virus, or hacking are becoming far too frequent, online security is at the top of mind of many. Search engine heavyweight Google is among those who take online security seriously. In 2014, Google made an “HTTPS everywhere” declaration at its I/O conference intended to encourage the use of and reward websites with the HTTPS designation. This reward system persists today and
READ ARTICLE
Digital Marketing your Catering and Food Delivery Business
Serving up delicious food with logistical precision requires incredible attention to detail. So much so, that it is easy to dedicate precious hours to daily arrangements rather than long-term business development. Nonetheless, in this piece I’ll cover the “why’s” and “how’s” of the roles that digital marketing should play in your business if you hope to retain and increase your customer base.
Why use Digital Marketing for Food Delivery Services
People turn to
READ ARTICLE
MnSearch Recap: Tagging and Tracking
Last night, MnSearch, a non-profit organization dedicated to the progression of search marketing in Minnesota, hosted another great event in Minneapolis. This month’s event, ‘Tagging and Tracking Custom Events and the Customer Journey’ provided helpful insights on navigating the customer path. There were two awesome speakers that shared their knowledge - and jokes - with the group.
Variables Are the Building Blocks
First up, the humorous Josh Lauer, Marketing & SEO Analyst from Leadpages
READ ARTICLE
Gruen Agency: One of 2016’s Best Companies to Work For
When Kim Holen first arrived at Gruen Agency nearly seven years ago, it was still very much a classic Yellow Pages agency on the cusp of transitioning into the realm of digital marketing. The general manager has since witnessed a complete metamorphosis — not only in the way the business functions, but in how it’s structured. She’s a gatekeeper, finding the people that fill the bright office overlooking Minneapolis’ skyline. Those people were humbled to learn last month that their employer
READ ARTICLE
Web Development Tools for Digital Marketing
Much like a woodworker has go-to tools and processes to turn a nondescript piece of lumber into a beautiful piece of furniture, a web development team will use different tools to take a website's design from a blank page to a fully functional site. Each of these has a role to play in the broader picture of digital marketing, where website responsiveness, page load speed, and scalability all have a part to play in reaching and moving consumers. Here are the tools that our web developers
READ ARTICLE
