Nobody wants to end up in the Google jail cell, but even the best laid plans of mice and men often go astray. So, in the interest of putting all the cards on the table, lets take a closer look at the two primary forms of penalties that can effect a site as well as a few SEO tactics that are considered to be in direct violation of Google's Webmaster Tools Guidelines. 1. Algorithmic Penalty: These penalties are a result of an update to Google’s algorithm and not one Google itself handed out.
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Google’s Mobile-First Indexing Will be Put in Place This Year: What You Need to Know
The anticipated change is finally arriving as users are spending more and more time on mobile devices: Google will essentially be judging the quality of your site by its mobile version. In years past, desktop was the primary choice of internet surfers. Computers and laptops made up the vast majority of preferred hardware for interacting with sites. However, mobile has steadily climbed over the years to the point where it is overtaking this majority. As a result, Google needs to ensure that
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Unsecure Websites Will Lose Ranking: Why HTTPS Websites Are Important
HTTPS website are more secure and rank higher in search engine results pages. As stories about the latest security breach, virus, or hacking are becoming far too frequent, online security is at the top of mind of many. Search engine heavyweight Google is among those who take online security seriously. In 2014, Google made an “HTTPS everywhere” declaration at its I/O conference intended to encourage the use of and reward websites with the HTTPS designation. This reward system persists today and
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Digital Marketing your Catering and Food Delivery Business
Serving up delicious food with logistical precision requires incredible attention to detail. So much so, that it is easy to dedicate precious hours to daily arrangements rather than long-term business development. Nonetheless, in this piece I’ll cover the “why’s” and “how’s” of the roles that digital marketing should play in your business if you hope to retain and increase your customer base.
Why use Digital Marketing for Food Delivery Services
People turn to
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MnSearch Recap: Tagging and Tracking
Last night, MnSearch, a non-profit organization dedicated to the progression of search marketing in Minnesota, hosted another great event in Minneapolis. This month’s event, ‘Tagging and Tracking Custom Events and the Customer Journey’ provided helpful insights on navigating the customer path. There were two awesome speakers that shared their knowledge - and jokes - with the group.
Variables Are the Building Blocks
First up, the humorous Josh Lauer, Marketing & SEO Analyst from Leadpages
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Gruen Agency: One of 2016’s Best Companies to Work For
When Kim Holen first arrived at Gruen Agency nearly seven years ago, it was still very much a classic Yellow Pages agency on the cusp of transitioning into the realm of digital marketing. The general manager has since witnessed a complete metamorphosis — not only in the way the business functions, but in how it’s structured. She’s a gatekeeper, finding the people that fill the bright office overlooking Minneapolis’ skyline. Those people were humbled to learn last month that their employer
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Web Development Tools for Digital Marketing
Much like a woodworker has go-to tools and processes to turn a nondescript piece of lumber into a beautiful piece of furniture, a web development team will use different tools to take a website's design from a blank page to a fully functional site. Each of these has a role to play in the broader picture of digital marketing, where website responsiveness, page load speed, and scalability all have a part to play in reaching and moving consumers. Here are the tools that our web developers
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Making the Move to Mobile
Mobile Internet Usage Has Surpassed Desktop
In October of 2016 StatCounter noted the first time internet access via mobile devices exceeded access via desktop devices. This moment was a global moment. The sum total of all internet users worldwide now access digital information via a mobile device more than they do a desktop computer. In the US that moment will come very soon. As of October of last year mobile and tablet internet usage was at 42% and on the rise, while desktop
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