In the hyper competitive world of home service lead generation, it’s important to make sure you’re doing everything you can to stand out as a pest control company. We can help you squash the competition and stake your claim as the go to pest control company in your area.
Have a Strong Online Presence
In general, having a strong online presence is key. A place where customers can learn more about you and the services you offer, and easily find your contact information is absolutely necessary.
Quality design and development are the first few essentials on the road to engaged customers. Make sure the right buttons, form fills, calls to action and chat widgets are optimized for conversions. A customer should have a strategically planned path to becoming a closed lead for you.
Besides having a website, it is also important to have a Facebook profile. This allows customers an opportunity to engage with your brand and leave a review or recommend you to a friend. Social media brings a human feel to the customer conversion process. Facebook is a great place for quirky and light content to live that ultimately gives your company a unique flavor and identity.
Claim Your Google My Business Listing
Claiming your Google My Business listing is essential. Google is your digital storefront and it helps to give people a general overview of your business.
By filling out every section of your Google My Business listing which includes your services in the description, information about your business, logos or photos, hours of operation, phone number, address, website and neighborhoods your business services, will help convert potential customers.
You want to make sure people have all the tools they need to find you. Putting in the work at the top of the funnel makes the rest of the journey down much easier. Google My Business can also serve as another platform in your repertoire for customers to leave reviews and engage with you.
Having a complete and strong Google My Business listing helps stake your claim, solidifies legitimacy, and ultimately, drives more business for you.
Optimize for Mobile
Ensuring your website is mobile responsive is crucial. When pest problems occur, you want to make it easy for a prospective customer to find you easily, quickly and from any device.
Most likely, in an urgent pest problem situation, a customer will conduct their search via mobile. Mobile optimization lets you capitalize on intent. You definitely don’t want a customer standing around, waiting for your page to load on their smartphone or tablet while they’re watching cockroaches take over their kitchen.
Attention spans and patience levels are so limited in today’s digital age that you can’t run the risk of losing a lead because of technical issues and bad user experience.
Utilize Google Local Services
Google local services is an excellent way to drive leads. With a cost per lead model, Google guarantees these leads and has its own platform to track bookings.
Our clients have seen a lot of success with this. Google Local Services conducts background checks and really does its due diligence before including a company in their listings. Prospects can rest easy and feel comfortable working with a Google Local Services company because they know the homework has been done.
You can think of it as a sort of quality control. The cost per lead model also is a nice way to dip the proverbial toe into the waters of paid digital marketing without much risk.
A Paid Search Program
Investing in paid search efforts with Google and Bing is essential to growth of a pest control business. Bidding on terms in a live auction behind the scenes, allows pest companies to be connected with new prospects that haven’t heard of them before.
By really learning and understanding your data we can focus on increasing conversions, decreasing costs per acquisition, and increasing overall impressions and clicks.
Be weary however…while taking advantage of paid search, it can be easy to overspend and actually spend more on a lead than you would net from actually completing the job.
A lot of what we do here at Gruen is making sure an ROI is always in the cards for you. Don’t get caught overspending and going after terms you shouldn’t be.