It’s as easy as one, two, three:
Creating a successful paid search strategy is simple. First, we assess the situation to find your business’s strengths and weaknesses. We help you evaluate your buyer personas to spot the transactional language they use when they are ready to buy. We will also look at the opportunities missed by your competitors to set you apart from the pack.
Second, we work with you to develop a guiding goal that will determine how you focus your funds. These goals are more than just metrics that make you feel good about the money spent. The goals you set are specific, measurable, attainable, relevant, and timely to your business. We help you develop goals that go beyond tracking site visitors or phone calls to qualified metrics that hold your paid search campaigns accountable to earning real business at low acquisition costs.
Together we create an implementation plan based on keyword and competitive search data to draft the kind of ads that get you in front of your target customers. Each business and their customers are unique. That’s why we don’t offer cookie cutter implementation plans. Your paid search campaigns will be implemented based on the research and goals that fit your business in your market. We will also continue to look for new opportunities in the data.