Unlock your paid search success

The key to conversions on Paid Search platforms is simple: a highly targeted, data focused strategy artfully created by an agency with decades of experience. Let us help you lower bounce rates and drive both clicks and conversions by implementing our expertise in implementing tactical Paid Search plans.

IT STARTS WITH THE TALENT

At Gruen, we employ a number of in-house paid search experts who work very closely with content creators and SEOs to win click-through for searches that matter to your business. They’re experienced researchers who are devoted to learning the ins and outs of your industry and positioning your business to serve your potential customers at the point they need you the most. Working with us to improve the success of your brand will feel effortless and help you drive more qualified search traffic to your website and to your phones.

It’s as easy as one, two, three

ASSESS

Creating a successful paid search strategy is simple. First, we assess the situation to find your business’s strengths and weaknesses. We also help you evaluate your buyer personas to spot the transactional language they use when they are ready to buy. We will also look at the opportunities missed by your competitors to set you apart from the pack.

DEVELOP

Second, we work with you to develop a guiding goal that will determine how you best focus your funds. These goals are more than just metrics that make you feel good about the money spent. We help you set goals that are specific, measurable, attainable, relevant, and timely to your business. We help you develop goals that go beyond tracking site visitors or phone calls to qualified metrics that hold your paid search campaigns accountable to earning real business at low acquisition costs.

IMPLEMENT

Lastly, we create an implementation plan based on keyword and competitive search data to best draft the kind of ads that get you in front of the target customers you’re looking for. Each business and their customers are unique. That’s why we don’t offer cookie cutter implementation plans. Your paid search campaigns will be implemented based on the research and goals that best fit your business in your market. We will also continue to look for new opportunities in the data.

FULLY INTEGRATED FOR EXCELLENCE

At Gruen, we have the advantage of seeing how several aspects of digital marketing impact individual campaigns. We will take every opportunity to show you how to optimize your paid search campaigns to seal the deal with opportunities created by content, SEO, Social Media, email and more.

Our Process

Discover
The first step is to collaborate to define your program goals so we can tailor our efforts to meet those benchmarks.

Strategic Planning
With benchmarks developed, we draft a specific, custom paid search strategy to help you reach those goals.

Execute and Optimize
We follow the data that comes in through analytics to optimize your campaign based on what’s working and, in turn, minimize what’s not.

Measure
We create dashboards to clearly show where your budget is going. We use these measurements to give insight into what’s working best for you and continue to tailor our programs to reach your goals over time.

Paid Search
Services

  • Pay Per Click
  • Social Media Advertising
  • E-Commerce
  • Lead Generation
  • Remarketing Strategies
  • Programmatic Display Advertising
  • Mobile First Strategies