Gruen partnered with Christmas Cottage Lights in September 2019 to help them grow their seasonal ecommerce business. Their custom-designed outdoor displays are an evolution in the tradition of outdoor decorating, featuring high quality metal frames and innovative LED light technology.
Their goal was to increase product orders by driving more traffic to their site and improving customer conversions.
Adding specific conversion goals in Google Analytics allowed us to track the success of the SEO program. During the 4 months we made SEO improvements, there was a 365% YoY increase in organic unique visitors to the website, including a 555% YoY increase in the month of December. Purchases from organic traffic increased as well, 62.5% YoY overall and 133% YoY in December.