Gruen Digital Marketing Agency
Minneapolis, Minnesota
Boosting Online Education Registrations
Construction Equipment Rental Company
Paid SearchWeb Design & Development↓53%
decrease in cost per conversion
↓56%
decrease Paid Search media spend
↑50%
increase in online registrations
The Challenge
Our challenge was to increase online registrations for a school offering both on and offline certifications to operate construction equipment. The client’s goal was to drive future registrations away from the telephone and onto their website.
Strategy
- Hosted 2 day conference for our client, web development agency, and Gruen team to facilitate think tank
- Worked together as a large team during these days brainstorming, building deeper understanding of one another’s work, and working on future strategy for the client
- Developed and implemented a new website path to purchase courses online by eliminating several steps in the process to make the path to conversions easier for the user
Client Testimonial
“Being new to digital marketing, Gruen Agency has taken the time to educate me and my team on the complexities and evolving world of digital. They have created campaigns that make sense and produce results, and have given us direction how we can improve our website to generate more conversions. Gruen Agency has quickly become a valued partner.”
– International Construction Equipment Rental Company
