The Client Story
Our friends at a construction equipment rental company came to us at the beginning of 2017 with various web and marketing needs. They sought to increase their client base historically made up of construction companies, golf course developers, industrial plants, oil companies, and government entities around the country.
Typically earning business online by generating leads, our task was to increase the quantity and quality of new customers through comprehensive content, SEO, paid placements, reputation management, and Social Media marketing.
After auditing their web presence, we found that first optimizing the site, and in particular the landing pages, would lay the foundation for success of all marketing efforts. Redesigned pages would provide quality content, parse out the particular services offered, display the authority that their brand had earned, and capture new clients.
As we would need to increase new customers to about 70 of their locations, we sought to enhance geotargeting to each location and implement call-tracking for call extensions for each respective branch.
Analysis further showed social placements underperformed as prospects spent little time on the platforms. We needed to put these resources to work to improve ROI and effectuate leads.