earned impressions over 4 months, at a cost of less than one cent per impression
per website click — all from our targeted key demographic — which outperformed parallel efforts in Paid Search considerably
Throughout the course of 2016 the Gruen Social Media team managed several successful national campaigns for a leader in the health & beauty industry that provided personal care services in locations all over the country. In the spring of that year, the client decided to focus efforts on brand awareness and sales in the Twin Cities metro area. A few months prior to that decision, Facebook had launched a new set of dynamic local awareness tools that were perfect for the goals the client had in mind.