The Client Story

A successful linen and uniform company operating throughout Canada sought a new perspective with their digital marketing strategies. Forming a new partnership with Gruen, we identified the opportunity to increase organic traffic in a competitive search industry and ultimately increase the number of leads generated.

The Challenge

As the company retained its own web designers, we provided a collaborative SEO team that effectively communicated with the developers to achieve impressive results. It further demonstrated that as every business has different needs and setups, we thrive on working within and adapting to such unique systems.


  • Working closely with their in-house website developers, our team advised at every stage of their redesign
  • Making navigation and user experience recommendations
  • Optimizing site content and conversion paths
  • Creating redirect lists
  • Targeting and tracking phone calls generated from organic traffic
  • Ensuring technical best practices were implemented to their website so enhancements would make the site more intuitive and reduced user friction

The Results

The changes improved both organic and paid search conversions. The monthly organic conversions more than doubled in four months, and over the course of one year, emails increased dramatically, resulting in a 3039% increase compared to the same month one year before.